# Founder Sales | Blog | Sell Successfully > All posts in the Founder Sales category. B2B SaaS sales and AI automation insights from Wouter van de Velde. Source: https://sellsuccessfully.io/blog/category/founder-sales/ Category ## Founder Sales 9 posts in this category. 9 articles Newest first Featured · Founder Sales ## [ICP in Sales: What It Means and How to Build One That Actually Works](https://sellsuccessfully.io/blog/icp-meaning-sales/) ICP stands for Ideal Customer Profile. In B2B sales, it defines the exact type of company most likely to buy, stay, and expand. Here's how to build one. 19 May 2026 By Wouter van de Velde Read essay Founder Sales ### [How to Run a Sales QBR](https://sellsuccessfully.io/blog/how-to-run-sales-qbr/) A practical 90-minute QBR framework built for early-stage sales teams. What metrics to review, how to analyze wins and losses, and how to walk out with 3 actions that actually move the needle. 11 March 2026 Read → Founder Sales ### [5 Sales Tasks AI Should Handle (That Your Team Still Does Manually)](https://sellsuccessfully.io/blog/sales-tasks-ai-should-handle/) Most B2B sales teams use AI to write emails. That's 5% of what it can do. Here are the 5 manual tasks AI should handle for your sales team right now - and how to set it up. 11 March 2026 Read → Founder Sales ### [How to Document Your Sales Playbook: A Step-by-Step Template for SaaS Founders](https://sellsuccessfully.io/blog/sales-playbook-template-saas-founders/) A documented sales playbook is the foundation of scaling sales. This step-by-step guide shows you how to document your ICP, conversation flow, messaging, objection handling, and more into a playbook your team can follow. 13 February 2026 Read → Founder Sales ### [How to Handle the 7 Most Common B2B SaaS Sales Objections](https://sellsuccessfully.io/blog/handle-common-b2b-saas-sales-objections/) Price too high? Need to think about it? Already using a competitor? Master the frameworks for handling the objections that kill B2B SaaS deals. 9 February 2026 Read → Founder Sales ### [The Founder's Guide to Discovery Calls That Actually Convert](https://sellsuccessfully.io/blog/founders-guide-discovery-calls-convert/) Discovery calls are where deals are won or lost. Master the art of asking the right questions at the right time to dramatically increase your conversion rates. 6 February 2026 Read → Founder Sales ### [How to Build a Repeatable Sales Process for Your SaaS Startup](https://sellsuccessfully.io/blog/build-repeatable-sales-process-saas/) Stop relying on luck and hustle. Learn how to build a structured, repeatable sales process that scales with your B2B SaaS startup from Pre-Seed to Series A. 3 February 2026 Read → Founder Sales ### [Why Most B2B SaaS Founders Struggle to Close Their First 10 Deals](https://sellsuccessfully.io/blog/b2b-saas-founders-close-first-10-deals/) Discover the most common mistakes B2B SaaS founders make in early-stage sales and the proven framework to close your first 10 deals faster. 1 February 2026 Read → Founder Sales ### [Why Your SaaS Demo Isn't Converting (And How to Fix It)](https://sellsuccessfully.io/blog/saas-demo-not-converting-how-to-fix/) If your demos feel like product tours that go nowhere, you're making one of these five critical mistakes. Here's how to transform your demo into a deal-closing machine. 25 January 2026 Read → Not here to read forever ## Skip the essays. Get a *diagnosis.* The €500 Audit will tell you more about your pipeline than 50 blog posts ever could. [Book the Audit](https://sellsuccessfully.io/audit/) Or start smaller: [a free 10-minute video audit](https://sellsuccessfully.io/free-audit/).