# GTM Strategy | Blog | Sell Successfully

> All posts in the GTM Strategy category. B2B SaaS sales and AI automation insights from Wouter van de Velde.

Source: https://sellsuccessfully.io/blog/category/gtm-strategy/

Category

## GTM Strategy

7 posts in this category.

7 articles Newest first

Featured · GTM Strategy

## [Fractional CMO Cost in 2026: What You'll Actually Pay](https://sellsuccessfully.io/blog/fractional-cmo-cost/)

Fractional CMO pricing ranges from €3,000-8,000/month for B2B SaaS. Here's the full breakdown of costs, pricing models, and what affects the price.

19 May 2026 By Wouter van de Velde Read essay

GTM Strategy

### [Positioning Framework for B2B SaaS: How to Stand Out in a Crowded Market](https://sellsuccessfully.io/blog/positioning-framework/)

A positioning framework helps B2B SaaS companies articulate what makes them different. Here's the exact framework I use with founders, based on April Dunford's work.

19 May 2026 Read →

GTM Strategy

### [SaaS Marketing Strategy: The Complete Playbook for B2B Founders](https://sellsuccessfully.io/blog/saas-marketing-strategy/)

A complete SaaS marketing strategy covers positioning, content, outbound, and automation. Here's the exact playbook I use with B2B SaaS founders.

19 May 2026 Read →

GTM Strategy

### [What Is a Fractional CMO? The Complete Guide for B2B SaaS Founders](https://sellsuccessfully.io/blog/what-is-a-fractional-cmo/)

A fractional CMO is a part-time Chief Marketing Officer who works with your company on a contract basis. Here's everything B2B SaaS founders need to know.

19 May 2026 Read →

GTM Strategy

### [B2B SaaS Outbound Strategy for Europe: A Field Playbook](https://sellsuccessfully.io/blog/european-b2b-saas-sales-playbook/)

The B2B SaaS outbound strategy that actually works across European markets - DACH, Benelux, and Nordics - after 8 years and €4M+ in European revenue, and why copying a US playbook kills your pipeline.

11 March 2026 Read →

GTM Strategy

### [Positioning for B2B SaaS: How to Stand Out in a Crowded Market](https://sellsuccessfully.io/blog/positioning-b2b-saas-stand-out/)

Your product isn't the problem - your positioning is. Learn how to craft positioning that makes your B2B SaaS solution the obvious choice for your ideal customer.

5 February 2026 Read →

GTM Strategy

### [B2B SaaS Go-to-Market Checklist (Free, Step-by-Step)](https://sellsuccessfully.io/blog/go-to-market-checklist-saas-launch/)

A free, step-by-step B2B SaaS go-to-market checklist: 15 points covering your target buyer, positioning, pricing, sales channels, and a 90-day plan. From launches that generated 170+ leads.

28 January 2026 Read →

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