# Web Design for B2B Companies - Pages That Convert | Sell Successfully

> Your sales system fills the pipeline. Your website is where the deal lands, or leaks. I design and build B2B SaaS pages that convert, end to end. Ten recent builds inside.

Source: https://sellsuccessfully.io/webdesign/

Web design

## Stop sending good leads to a page that *can’t close*.

Your sales system fills the pipeline. Your website is where the deal lands, or leaks. I design and build pages that convert, end to end. Ten recent builds below.

[Book a call](https://cal.com/sell-successfully/30min)

Free 10-minute audit. No deck, no pitch.

- **10**sites shipped
- **0**templates, everything custom-built
- **100/100**Lighthouse target on every build

Websites we built

## Ten recent *builds.*

**FLOK** Marketplace, launched

A marketplace for discovering and booking kids’ activities, classes and camps across Switzerland - swimming, arts, sports, music. Built to make a busy-parent decision feel effortless: search, trust, book, done.

Sector

Kids-activities marketplace · Switzerland

Scope

Design · Build

Year

2025

[Visit live site (FLOK)](https://flokkids.com/)

**Ahodzil** Pre-launch to waitlist engine

A Norwegian deeptech pre-launch: a compile-time optimisation framework plus an energy rating standard for software. The site had to make a CTO believe the tech and a CFO see the line item on one scroll. Hand-coded, dark and technical, with every animation in pure CSS - zero JavaScript.

Sector

Deeptech · Norway

Scope

Positioning · Copy · Design · Build (zero JS)

Year

2026

[Visit live site (Ahodzil)](https://www.ahodzil.com/)

**nasaldo** Own brand, domain to live in a day

Our own brand. When net metering ends in the Netherlands on 1 January 2027, 2.9 million homes with solar panels need to know what it costs them, and almost every answer online came from a supplier or an installer. nasaldo is the neutral calculation: a calculator that runs in the browser, 40 sourced pages and a page per energy supplier. Static, Lighthouse 99 to 100, built to be found by Google and by AI assistants.

Sector

Energy · Netherlands · Own brand

Scope

Brand · Copy · Design · Build · SEO

Year

2026

[Visit live site (nasaldo)](https://nasaldo.nl/)

**Vergelijker.nl** 100/100 Lighthouse target

A full redesign of a Dutch comparison platform: energy, internet, mobile, insurance. New design system, an AI assistant front and centre, and a rebuild engineered for perfect 100/100 Lighthouse scores. Fast is a feature.

Sector

Consumer platform · NL

Scope

Redesign · Design system · Build

Year

2026

[Visit live site (Vergelijker.nl)](https://vergelijker.nl/)

**Wintersporten.nl** Marketing site to booking engine

A ski-accommodation platform where you describe the holiday you want in ordinary Dutch and get real availability back: 17,000+ properties across 12 countries, live prices, no filter maze. What was a marketing site is now the product, front to back.

Sector

Travel booking · NL

Scope

Design · Build · Search UX

Year

2026

[Visit live site (Wintersporten.nl)](https://www.wintersporten.nl/)

**Capptions** Scroll-driven story

Seveso Control™: a scroll-told launch page for compliance software. Hundreds of animation frames carry the story, from one overloaded head to one command centre, before a single feature is named. Enterprise SaaS that doesn’t read like enterprise SaaS.

Sector

Compliance SaaS · NL

Scope

Concept · Animation · Design · Build

Year

2026

[Visit live site (Capptions)](https://www.capptions.com/seveso)

**Clavis Wijnimport** Brand book first, site second

A wine importer who sells only to the trade and shows a price nowhere online. The brand book came first, then a bilingual site built in that brand: Dutch on the root, English underneath it. On a CMS the owner runs himself, in his own language, with an explanation under every field.

Sector

Wine import · NL/BE

Scope

Brand book · Copy · Design · Build · CMS

Year

2026

[Visit live site (Clavis Wijnimport)](https://www.claviswijnimport.nl/)

**Seasonable** Product, named and built

A multi-tenant SaaS for Dutch campsites and holiday parks to plan their seasonal staff. Named, designed and built from the idea up - brand, marketing site, product UI, and a layered mountain-parallax hero that lunges as you scroll.

Sector

Seasonal-staff SaaS · NL

Scope

Product · Brand · Design · Build

Year

2026

[Visit live site (Seasonable)](https://www.seasonable.nl/)

**Grofwerk** Studio brand, in-house

My own automation studio - workflow automation with n8n, AI and integrations. A fast, editorial one-pager that makes a technical service legible to non-technical buyers, in plain Dutch. Brand, copy, design and build, all in-house.

Sector

Automation studio · NL

Scope

Brand · Copy · Design · Build

Year

2026

[Visit live site (Grofwerk)](https://grofwerk.com/)

**Otto Keukens** Built from zero

There was no website. No pipeline, no proof, nothing to send a prospect. From zero: brand, copy, art direction and a one-page machine that books quote calls, for project developers ordering twenty kitchens and homeowners ordering one.

Sector

Interieurbouw · Best, NL

Scope

Brand · Copy · Design · Build

Year

2026

[Visit live site (Otto Keukens)](https://ottokeukens.nl/)

In their words

> “We partner with you when we need something aesthetically really sleek, really modern, something that has *that bit of a wow factor*.”

**Sam Rasdall**Founder, Potent Positioning · brand and positioning studio, UK

How a build works

## From a leaking page to a *closing* page.

1. **Free 10-min audit**
   A free 10-minute look at your live page. I show you exactly where it leaks and what I would build instead. No pitch, no deck.
2. **Positioning + copy**
   Before a single pixel, we nail the message. Positioning first, then copy that closes. This is where most sites are actually won or lost.
3. **Design + build**
   Custom design in your brand, then built for real - fast, static, zero templates. Engineered toward a 100/100 Lighthouse score.
4. **Launch + handover**
   It goes live and you own the code. No lock-in, no retainer trap. The thing keeps working long after I am gone.

- Every build includes:
- Positioning & messaging
- Conversion copy
- Custom design, zero templates
- Fast static build
- You own the code
- Live in weeks, not months

Who builds it

## Built by someone who *sells for a living*.

14 years in sales, 8 of them in B2B SaaS. €4M+ in closed revenue, single deals up to €120K. I have felt exactly where a page loses the deal - so I build the way a salesperson thinks: positioning first, copy that closes, and speed that never loses the click.

Wouter van de Velde, Sell Successfully

Why webdesign, from a sales consultancy

## A great sales setup with a *leaking website* is still leaking.

Plenty of brands have the outbound dialled in. The sequences run, the calls get booked, the pipeline fills. Then the click lands on a page that doesn’t convert, and everything upstream gets more expensive.

**That’s the gap I fill.** Pages designed and built by someone who sells for a living: positioning first, copy that closes, and a build fast enough that nobody bounces waiting for it.

Investment

## Priced like an *asset*, not a retainer.

Start here **Free** 10-minute audit. I map where your site leaks and what I would build, live. No cost, no pitch.

Full build **€5k-€15k** Positioning, copy, design and build. Fixed price, agreed up front. No surprise invoices.

- You own the code, forever. No lock-in.
- Fixed price, agreed before we start.
- Built toward a 100/100 Lighthouse score.

I only take on a couple of builds a month, so each one gets the full attention.

Questions

## The things people ask *before* booking.

### What exactly do you build?

Positioning, copy, design and the build itself - a sharp one-pager or a full multi-page site. Custom, no templates, in a fast modern stack like the ten sites above. You own the code.

### What does it cost?

It starts with a free 10-minute audit - no cost, no pitch. Most builds then land between €5k and €15k, at a fixed price agreed up front - no surprise invoices.

### How long does it take?

Weeks, not months. The ten sites above all shipped in the last two years. Exact timeline depends on scope, and we agree it before anything starts.

### I already have a site - can you just fix it?

Often, yes. The audit tells us whether it is a redesign or a full rebuild. Either way you end up with a page built to convert, not just to look nice.

### Do you write the copy too?

Yes, and it comes first. I sell for a living, so the words that close are the starting point - never an afterthought bolted onto a template.

### How is this different from a design agency?

Most studios design something pretty and hope it converts. I am a sales consultant who builds: I start from positioning and the sale, then design around it.

## Let’s look at *your* page.

One call. I’ll tell you where your site loses deals, and what I’d build instead. No 200-slide deck, no retainer pitch.

[Book a call](https://cal.com/sell-successfully/30min) [wouter@sellsuccessfully.io](mailto:wouter@sellsuccessfully.io) Starts with a free 10-minute audit. No cost, no pitch.
