◆ Webdesign · sellsuccessfully.io/webdesign

Stop sending good leads to a page that can’t close.

Your sales system fills the pipeline. Your website is where the deal lands, or leaks. I design and build pages that convert, end to end. Nine recent builds below.

Free 10-minute audit. No deck, no pitch.
  • 0 sites shipped
  • 0 templates, everything custom-built
  • 0/100 Lighthouse target on every build
01 / 09

FLOK

Marketplace, launched

A marketplace for discovering and booking kids’ activities, classes and camps across Switzerland - swimming, arts, sports, music. Built to make a busy-parent decision feel effortless: search, trust, book, done.

Sector
Kids-activities marketplace · Switzerland
Scope
Design · Build
Year
2025
Visit live site
02 / 09

Ahodzil

Pre-launch → waitlist engine

A Norwegian deeptech pre-launch: a compile-time optimisation framework plus an energy rating standard for software. The site had to make a CTO believe the tech and a CFO see the line item on one scroll. Hand-coded, dark and technical, with every animation in pure CSS - zero JavaScript.

Sector
Deeptech · Norway
Scope
Positioning · Copy · Design · Build (zero JS)
Year
2026
Visit live site
03 / 09

Vergelijker.nl

100/100 Lighthouse target

A full redesign of a Dutch comparison platform: energy, internet, mobile, insurance. New design system, an AI assistant front and centre, and a rebuild engineered for perfect 100/100 Lighthouse scores. Fast is a feature.

Sector
Consumer platform · NL
Scope
Redesign · Design system · Build
Year
2026
Visit live site
04 / 09

Wintersporten.nl

Marketing site → booking engine

A ski-accommodation platform where you describe the holiday you want in ordinary Dutch and get real availability back: 17,000+ properties across 12 countries, live prices, no filter maze. What was a marketing site is now the product, front to back.

Sector
Travel booking · NL
Scope
Design · Build · Search UX
Year
2026
Visit live site
05 / 09

Capptions

Scroll-driven story

Seveso Control™: a scroll-told launch page for compliance software. Hundreds of animation frames carry the story, from one overloaded head to one command centre, before a single feature is named. Enterprise SaaS that doesn’t read like enterprise SaaS.

Sector
Compliance SaaS · NL
Scope
Concept · Animation · Design · Build
Year
2026
Visit live site
06 / 09

Clavis Wijnimport

Brand book first, site second

A wine importer who sells only to the trade and shows a price nowhere online. The brand book came first, then a bilingual site built in that brand: Dutch on the root, English underneath it. On a CMS the owner runs himself, in his own language, with an explanation under every field.

Sector
Wine import · NL/BE
Scope
Brand book · Copy · Design · Build · CMS
Year
2026
Visit live site
07 / 09

Seasonable

Product, named + built

A multi-tenant SaaS for Dutch campsites and holiday parks to plan their seasonal staff. Named, designed and built from the idea up - brand, marketing site, product UI, and a layered mountain-parallax hero that lunges as you scroll.

Sector
Seasonal-staff SaaS · NL
Scope
Product · Brand · Design · Build
Year
2026
Visit live site
08 / 09

Grofwerk

Studio brand, in-house

My own automation studio - workflow automation with n8n, AI and integrations. A fast, editorial one-pager that makes a technical service legible to non-technical buyers, in plain Dutch. Brand, copy, design and build, all in-house.

Sector
Automation studio · NL
Scope
Brand · Copy · Design · Build
Year
2026
Visit live site
09 / 09

Otto Keukens

Built from zero

There was no website. No pipeline, no proof, nothing to send a prospect. From zero: brand, copy, art direction and a one-page machine that books quote calls, for project developers ordering twenty kitchens and homeowners ordering one.

Sector
Interieurbouw · Best, NL
Scope
Brand · Copy · Design · Build
Year
2026
Visit live site
◆ How a build works

From a leaking page to a closing page.

  1. 1

    Free 10-min audit

    A free 10-minute look at your live page. I show you exactly where it leaks and what I would build instead. No pitch, no deck.

  2. 2

    Positioning + copy

    Before a single pixel, we nail the message. Positioning first, then copy that closes. This is where most sites are actually won or lost.

  3. 3

    Design + build

    Custom design in your brand, then built for real - fast, static, zero templates. Engineered toward a 100/100 Lighthouse score.

  4. 4

    Launch + handover

    It goes live and you own the code. No lock-in, no retainer trap. The thing keeps working long after I am gone.

Every build includes
  • Positioning & messaging
  • Conversion copy
  • Custom design, zero templates
  • Fast static build
  • You own the code
  • Live in weeks, not months
Wouter van de Velde
◆ Who builds it

Built by someone who sells for a living.

14 years in sales, 8 of them in B2B SaaS. €4M+ in closed revenue, single deals up to €120K. I have felt exactly where a page loses the deal - so I build the way a salesperson thinks: positioning first, copy that closes, and speed that never loses the click.

- Wouter van de Velde, Sell Successfully

◆ Why webdesign, from a sales consultancy

A great sales setup with a leaking website is still leaking.

Plenty of brands have the outbound dialled in. The sequences run, the calls get booked, the pipeline fills. Then the click lands on a page that doesn’t convert, and everything upstream gets more expensive.

That’s the gap I fill. Pages designed and built by someone who sells for a living: positioning first, copy that closes, and a build fast enough that nobody bounces waiting for it.

◆ Investment

Priced like an asset, not a retainer.

Start here Free 10-minute audit. I map where your site leaks and what I would build, live. No cost, no pitch.
Full build €5k–€15k Positioning, copy, design and build. Fixed price, agreed up front. No surprise invoices.
  • You own the code, forever. No lock-in.
  • Fixed price, agreed before we start.
  • Built toward a 100/100 Lighthouse score.

I only take on a couple of builds a month, so each one gets the full attention.

◆ Questions

The things people ask before booking.

What exactly do you build?

Positioning, copy, design and the build itself - a sharp one-pager or a full multi-page site. Custom, no templates, in a fast modern stack like the nine sites above. You own the code.

What does it cost?

It starts with a free 10-minute audit - no cost, no pitch. Most builds then land between €5k and €15k, at a fixed price agreed up front - no surprise invoices.

How long does it take?

Weeks, not months. The nine sites above all shipped in the last two years. Exact timeline depends on scope, and we agree it before anything starts.

I already have a site - can you just fix it?

Often, yes. The audit tells us whether it is a redesign or a full rebuild. Either way you end up with a page built to convert, not just to look nice.

Do you write the copy too?

Yes, and it comes first. I sell for a living, so the words that close are the starting point - never an afterthought bolted onto a template.

How is this different from a design agency?

Most studios design something pretty and hope it converts. I am a sales consultant who builds: I start from positioning and the sale, then design around it.

◆ In their words
“We partner with you when we need something aesthetically really sleek, really modern, something that has that bit of a wow factor.”
Sam Rasdall Founder, Potent Positioning · brand and positioning studio, UK

Let’s look at your page.

One call. I’ll tell you where your site loses deals, and what I’d build instead. No 200-slide deck, no retainer pitch.

Starts with a free 10-minute audit. No cost, no pitch.