Your sales system fills the pipeline. Your website is where the deal lands, or leaks. I design and build pages that convert, end to end. Ten recent builds below.
A marketplace for discovering and booking kids’ activities, classes and camps across Switzerland - swimming, arts, sports, music. Built to make a busy-parent decision feel effortless: search, trust, book, done.
A Norwegian deeptech pre-launch: a compile-time optimisation framework plus an energy rating standard for software. The site had to make a CTO believe the tech and a CFO see the line item on one scroll. Hand-coded, dark and technical, with every animation in pure CSS - zero JavaScript.
Our own brand. When net metering ends in the Netherlands on 1 January 2027, 2.9 million homes with solar panels need to know what it costs them, and almost every answer online came from a supplier or an installer. nasaldo is the neutral calculation: a calculator that runs in the browser, 40 sourced pages and a page per energy supplier. Static, Lighthouse 99 to 100, built to be found by Google and by AI assistants.
A full redesign of a Dutch comparison platform: energy, internet, mobile, insurance. New design system, an AI assistant front and centre, and a rebuild engineered for perfect 100/100 Lighthouse scores. Fast is a feature.
A ski-accommodation platform where you describe the holiday you want in ordinary Dutch and get real availability back: 17,000+ properties across 12 countries, live prices, no filter maze. What was a marketing site is now the product, front to back.
Seveso Control™: a scroll-told launch page for compliance software. Hundreds of animation frames carry the story, from one overloaded head to one command centre, before a single feature is named. Enterprise SaaS that doesn’t read like enterprise SaaS.
A wine importer who sells only to the trade and shows a price nowhere online. The brand book came first, then a bilingual site built in that brand: Dutch on the root, English underneath it. On a CMS the owner runs himself, in his own language, with an explanation under every field.
A multi-tenant SaaS for Dutch campsites and holiday parks to plan their seasonal staff. Named, designed and built from the idea up - brand, marketing site, product UI, and a layered mountain-parallax hero that lunges as you scroll.
My own automation studio - workflow automation with n8n, AI and integrations. A fast, editorial one-pager that makes a technical service legible to non-technical buyers, in plain Dutch. Brand, copy, design and build, all in-house.
There was no website. No pipeline, no proof, nothing to send a prospect. From zero: brand, copy, art direction and a one-page machine that books quote calls, for project developers ordering twenty kitchens and homeowners ordering one.
“We partner with you when we need something aesthetically really sleek, really modern, something that has that bit of a wow factor.”
A free 10-minute look at your live page. I show you exactly where it leaks and what I would build instead. No pitch, no deck.
Before a single pixel, we nail the message. Positioning first, then copy that closes. This is where most sites are actually won or lost.
Custom design in your brand, then built for real - fast, static, zero templates. Engineered toward a 100/100 Lighthouse score.
It goes live and you own the code. No lock-in, no retainer trap. The thing keeps working long after I am gone.
14 years in sales, 8 of them in B2B SaaS. €4M+ in closed revenue, single deals up to €120K. I have felt exactly where a page loses the deal - so I build the way a salesperson thinks: positioning first, copy that closes, and speed that never loses the click.
Wouter van de Velde, Sell Successfully
Plenty of brands have the outbound dialled in. The sequences run, the calls get booked, the pipeline fills. Then the click lands on a page that doesn’t convert, and everything upstream gets more expensive.
That’s the gap I fill. Pages designed and built by someone who sells for a living: positioning first, copy that closes, and a build fast enough that nobody bounces waiting for it.
I only take on a couple of builds a month, so each one gets the full attention.
Positioning, copy, design and the build itself - a sharp one-pager or a full multi-page site. Custom, no templates, in a fast modern stack like the ten sites above. You own the code.
It starts with a free 10-minute audit - no cost, no pitch. Most builds then land between €5k and €15k, at a fixed price agreed up front - no surprise invoices.
Weeks, not months. The ten sites above all shipped in the last two years. Exact timeline depends on scope, and we agree it before anything starts.
Often, yes. The audit tells us whether it is a redesign or a full rebuild. Either way you end up with a page built to convert, not just to look nice.
Yes, and it comes first. I sell for a living, so the words that close are the starting point - never an afterthought bolted onto a template.
Most studios design something pretty and hope it converts. I am a sales consultant who builds: I start from positioning and the sale, then design around it.
One call. I’ll tell you where your site loses deals, and what I’d build instead. No 200-slide deck, no retainer pitch.