Build the foundation that makes selling feel obvious.

What we build together

This isn't a consulting engagement where you get advice and a PDF. We build the actual system (positioning, process, tooling) and I stick around for 60 days to make sure it works in the real world.

• 01ICP definitionWe figure out who actually buys from you, not who you wish would buy. Based on your closed deals, not assumptions. This alone usually doubles close rates because you stop wasting time on wrong-fit prospects.
• 02Positioning and messagingWhy should someone pick you over the 15 alternatives they're evaluating? We build a positioning framework that makes your value obvious, so your sales team stops explaining and starts closing.
• 03Pricing strategyMost B2B SaaS companies undercharge by 30-50%. We restructure your pricing around the value you deliver, not what competitors charge. Includes packaging, tier structure, and objection-handling scripts.
• 04Sales playbookA documented, repeatable process your team can follow. Discovery call scripts, demo frameworks, follow-up sequences, objection handling. Not theory: actual templates your team uses starting day one.
• 05Automations and technical setupCRM workflows, email sequences, lead scoring, outbound automation. The boring stuff that compounds. We set it up, test it, and train your team on it.
• 0660 days implementation supportAfter the 4-week build, I'm available for 60 days to iterate, troubleshoot, and optimize. Because no plan survives first contact with real prospects unchanged.