Free · 14 pages

The 8-Question CRM Audit, in a PDF.

The exact self-audit I walk €500 clients through. Same questions, same scoring sheet, same diagnostic. Free, because 80% of the people who download it fix the leaks themselves. The other 20% are the founders I want to work with anyway.

  • 8 diagnostic questions with benchmarks for each
  • A self-scoring sheet that pinpoints your biggest leak
  • Fix-it-this-week checklists for the 3 most common failures
  • No email course. No "next steps." Just the PDF.

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Send it to me

Free. No funnel.

Email goes in, PDF comes back. You'll hear from me when a new essay is worth the click, maybe once a month.

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Inside the PDF

14 pages. Zero filler.

Written to be readable tonight and actionable by Friday.

01

8 diagnostic questions with benchmarks

Each question comes with the number I've seen across 27+ founder engagements. You score yourself against reality, not a vibes-based rubric.

02

A 1-page scoring sheet

Answer all 8, add up the score, and the sheet points you at your single highest-leverage fix. No choosing which leak to plug - the arithmetic does it.

03

The 3 most common failures, with fixes

The top-3 leaks I see in 80% of founder CRMs, each with a this-week checklist of changes you can make in your existing tools.

Honest

Who this is for, and who it isn't.

This is for you if

  • You're a founder doing €50k-€3M ARR in B2B.
  • You're still the primary closer of deals.
  • You suspect things are leaking but can't name where.
  • You'd rather fix it yourself than hire someone.

This isn't for

  • Pre-revenue founders (you don't have data yet).
  • Sales leaders at 50+ headcount (too small for you).
  • B2C motions (different physics).
  • Anyone looking for tactics on cold email templates.