Founder Sales
9 posts in this category.
ICP in Sales: What It Means and How to Build One That Actually Works
ICP stands for Ideal Customer Profile. In B2B sales, it defines the exact type of company most likely to buy, stay, and expand. Here's how to build one.
Read essayHow to Run a Sales QBR
A practical 90-minute QBR framework built for early-stage sales teams. What metrics to review, how to analyze wins and losses, and how to walk out with 3 actions that actually move the needle.
5 Sales Tasks AI Should Handle (That Your Team Still Does Manually)
Most B2B sales teams use AI to write emails. That's 5% of what it can do. Here are the 5 manual tasks AI should handle for your sales team right now - and how to set it up.
How to Document Your Sales Playbook: A Step-by-Step Template for SaaS Founders
A documented sales playbook is the foundation of scaling sales. This step-by-step guide shows you how to document your ICP, conversation flow, messaging, objection handling, and more into a playbook your team can follow.
How to Handle the 7 Most Common B2B SaaS Sales Objections
Price too high? Need to think about it? Already using a competitor? Master the frameworks for handling the objections that kill B2B SaaS deals.
The Founder's Guide to Discovery Calls That Actually Convert
Discovery calls are where deals are won or lost. Master the art of asking the right questions at the right time to dramatically increase your conversion rates.
How to Build a Repeatable Sales Process for Your SaaS Startup
Stop relying on luck and hustle. Learn how to build a structured, repeatable sales process that scales with your B2B SaaS startup from Pre-Seed to Series A.
Why Most B2B SaaS Founders Struggle to Close Their First 10 Deals
Discover the most common mistakes B2B SaaS founders make in early-stage sales and the proven framework to close your first 10 deals faster.
Why Your SaaS Demo Isn't Converting (And How to Fix It)
If your demos feel like product tours that go nowhere, you're making one of these five critical mistakes. Here's how to transform your demo into a deal-closing machine.
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